Venture Capital Fly Fishing

Earlier this summer we at Beringer Finance hosted a conference that took place at Iceland’s most beautiful fly fishing river, Norðurá. We had a number of entrepreneurs, investors, and venture capitalists attend this 3 day unique experience. Beside trying to catch the elusive Atlantic salmon, the participants used the time to discuss various aspects of the startup and venture […]

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You don’t know what you don’t know

My career got a lot more interesting when I stopped needing to be the expert and instead was willing to be confused, asking questions and openly eager to learn more. Reading the above status on Facebook from my friend David Weekly was a stark reminder of the most valuable lesson I learned during my ten years at […]

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Value focused selling

A couple of weeks ago I wrote about the importance of focusing on what technology delivers when selling technology solutions. The underlying reason for this is that you want to focus on the value that the solution delivers rather than what it comprises of. Focusing on value is key to any sale. It doesn’t matter if you are trying to […]

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Selling Technology

One of the most common mistakes salespeople in the technology industry do is to try to sell the customer the technology. This may sound like a paradox, but the truth is that the only way to sell someone technology is to sell them what that technology enables. In my last role at Microsoft, I would […]

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Cookie Cutter Venture Capital

Last week I wrote about the cultural difference between entrepreneurs in the Nordics and in Silicon Valley. This week I want to talk about the cultural differences between investors. In each country the investors and the investment climate shapes how startups get funded and in turn how they end up looking from an investment perspective. For example, […]

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Selling the future

During a panel discussion a couple of months ago, a number of successful entrepreneurs from the Nordic countries (Iceland, Sweden, Denmark, Norway, and Finland) were asked what was the most difficult part about raising money here in Silicon Valley from a cultural perspective. One of the panelists said it was the fact that venture capitalists […]

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Disrupting Ebola

A year ago I spent most of my time in West Africa leading a team of technologists determined to disrupt the Ebola Outbreak that was ravaging the countries of Liberia, Sierra Leone, and Guinea. While most people tried to avoid the dangerous virus and the region it ravaged, a small group of technologists, including a […]

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